According to data released by the General Administration of Customs of China on December 20, the total value of vape exports in the first 11 months of 2023 exceeded 70 billion yuan, and the full-year export volume is expected to reach 78 billion yuan. Under the wave of Chinese e-cigarette manufacturers going global, the United States, the United Kingdom, Germany, Russia, etc. have become red sea markets. Fierce competition has promoted industrial upgrading. What trends will e-cigarettes have in 2024?
1. Environmentally friendly and biodegradable vape packaging and shell
In the European market, environmental protection issues have become an important factor restricting the development of the disposable vape industry. Government departments and consumers have gradually become aware of the damage caused by vape to the environment. Therefore, for vape brands, it may be more in line with the current European market trend to promote waste vape recycling services on the one hand and promote the design and production of environmentally friendly vape on the other.
At present, many Chinese manufacturers such as Smoor and Zhuolineng have environmentally friendly vape solutions. It is expected that in 2024, as the controversy between government departments and consumers in Europe about the environmental issues of vape becomes more and more loud, there will be more and more Manufacturers are following up on the application of environmentally friendly and degradable materials such as PLA and PBAT in vape packaging and shells.
2. Growth opportunities for Replacement Pods and bottled oils
In 2023, thanks to the advantages of cheap prices, diverse flavors, and easy portability, disposable vapes will become popular in markets such as Europe, North America, the Middle East, and Russia, and government departments will speed up the supervision of disposable vapes. At the same time, due to the characteristics of disposable vapes that can be thrown away after use, environmental issues have attracted people’s attention, and environmentalists continue to criticize disposable vapes.
Especially in Europe, under the dual pressure of supervision and environmental protection, many manufacturers have begun to be cautious about disposable vapes, and have begun to deploy reloadable vapes, such as Hanqingda, Skoll, ANYX, etc. It is expected that the market share of Replacement Pod e-cigarettes in Europe, Russia, etc. will further grow in 2024.
In addition, open prefilled pod vape in Indonesia and other Southeast Asian countries is more favored by local consumers. In 2023, many major domestic manufacturers have deployed bottled e-liquid in Southeast Asia. In 2024, bottled e-liquid may win greater growth opportunities.
3. Large-scale application of MEMS integrated microphones
The microphone is one of the core components of vape. Currently, the most widely used in vape is the electret microphone, which has the advantages of stable mass production and low cost. However, with the technological development and industrial upgrading of the vape industry, the disadvantages of electret microphones have gradually become apparent, such as not being oil-proof, poor consistency, self-starting problems, poor SMT compatibility, etc.
In order to improve these problems, many companies have developed MEMS integrated microphones in recent years, and are expected to be widely used in 2024. Compared with traditional electret microphones, MEMS integrated microphones perform better in terms of high temperature resistance, oil resistance, and evaporation resistance, and can achieve high consistency in automated production.
4. Vape with screen display will be more popular in 2024
Limited by cost and portability, the initial design of disposable vape rarely considered additional functions. However, in recent years, the global market has become increasingly involution and product homogeneity has become serious. Any innovation point may make the product a hit. , such as adding a screen to the vape that can display information such as fuel level and battery power.
At present, the cost of vape with a display is not much different than the version without a display, and it can greatly improve the user experience and add new selling points to the product. In 2023, many brands have launched vape with screen display, which has been welcomed by some overseas markets. It is expected that by 2024, more brands will consider solutions with screen display. The screen size may become larger and larger, and even follow up. The large screen can be touched to enhance the product interaction experience.
What other trends do you think will be in the vape industry in 2024? Welcome to express your views in the comment area.
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